Thoughts and Values
Leaders need to focus on Strategy and Culture.
Strategy should be simple – Create value by delighting your customers.
Companies don’t need to be good on all attrubitues…just the ones that matter most to the customers.
Customer selection is important…not every customer is a good customer.
You need to achieve “fit” between your strategy, your structure and your people
Greatness requires Disciplined People, Disciplined Thoughts, and Disciplined Actions
Practice Level 5 Leadership: Be self-effacing, listening, have personal humility but have tremendous professional will
FIRST: Get the right people on the bus. Then figure out where to drive it.
People are not your most important asset. The RIGHT people are.
Build a culture around the idea of freedom and responsibility within a framework then fill that culture with self-disciplined people
Confront the brutal facts, yet never lose faith
When you have disciplined people you have disciplined thought, you do not need bureaucracy
Trust is the foundation for leadership. People trust you when they are interacting with the real (authenticity), when they have
faith in your judgement and competence (logic) and when they believe that you care about them (empathy).
Look for other people’s awesomeness. Unleash people to achieve things they never dreamed were possible.
Great leaders set high standards and have devotion for their people

